TBYB (Try Before You Buy)
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TBYB (Try Before You Buy)
The TBYB (Try Before You Buy) method of selling software was invented by companies that dealt with packaged software (boxed products). Currently, many software manufacturers offer trial versions of software for free. By distributing a product that is functionally complete but has a limited usage period, users can actually use the product, rather than just receiving written explanations such as product guides, and can confirm that the desired functions are provided and that the product is interoperable and compatible with the system they are currently using before paying for it. This method of selling software is particularly suitable for relatively small software vendors, who can establish a relationship of trust with consumers in terms of their excellent performance, unique functions, product quality, and product support by first having them actually use the product, whereas major manufacturers' products are trusted by consumers because of their brand names, so consumers can purchase and use the product with confidence, including support. From the consumer's perspective, it is also a very convincing method of using and operating the product to confirm that the expected functions are installed and the quality is high before paying for it. Overall, this method allows development vendors to reduce packaging costs and resources, and develop new products more quickly and effectively. It also unintentionally exposes licensed consumers (those who have already paid) to complaints about product quality and the time it takes to respond.
(c) 2004, 2007 nextEDGE Technology All rights reserved.
The TBYB (Try Before You Buy) method of selling software was invented by companies that dealt with packaged software (boxed products). Currently, many software manufacturers offer trial versions of software for free. By distributing a product that is functionally complete but has a limited usage period, users can actually use the product, rather than just receiving written explanations such as product guides, and can confirm that the desired functions are provided and that the product is interoperable and compatible with the system they are currently using before paying for it. This method of selling software is particularly suitable for relatively small software vendors, who can establish a relationship of trust with consumers in terms of their excellent performance, unique functions, product quality, and product support by first having them actually use the product, whereas major manufacturers' products are trusted by consumers because of their brand names, so consumers can purchase and use the product with confidence, including support. From the consumer's perspective, it is also a very convincing method of using and operating the product to confirm that the expected functions are installed and the quality is high before paying for it. Overall, this method allows development vendors to reduce packaging costs and resources, and develop new products more quickly and effectively. It also unintentionally exposes licensed consumers (those who have already paid) to complaints about product quality and the time it takes to respond.
(c) 2004, 2007 nextEDGE Technology All rights reserved.